I have always loved the concept of Toms shoes; I think it’s brilliant and extremely generous. Why can’t more businesses have such a postive impact and social mission? Well, apparently more companies do now! I have just discovered the new concept in eye wear: Warby Parker. Warby Parker is “boutique-quality, classically crafted eyewear at a revolutionary price point.” But that’s not all: for every pair of glasses sold, a pair is distributed to someone in need.
On top of the amazing concept behind the company, they have also rented a school bus, decked it out, and are traveling the United States promoting their glasses. Vintage glasses, a school bus, field tripping across America – Warby Parker is pretty much the definition of cool!
And to make their concept even better, they have a home try-on program that let’s you order five glasses (which they will ship for free) to try on to see what looks best, then return glasses and order online. I am a big fan!
What glasses do you like best?
Do you know any other companies that have such a positive mission?